— SEO & Growth Specialist
I Help Businesses Get Found, Get Clicks & Get Customers.
SEO specialist with 5+ years of experience helping businesses build sustainable organic growth through technical SEO, content strategy, on-page optimization, and data-driven search strategies.
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Years Experience
SEO Projects
Case Studies
Industries
— Philosophy
SEO Isn't Just About Rankings. It's About Growth.
Most SEO advice is written for algorithms, not for businesses. After working with real websites across retail, SaaS, media, and professional services, I’ve learned that sustainable organic growth requires understanding a business deeply — not chasing ranking tricks.
My work starts with how a business actually earns revenue. Then we identify where search fits, where the gaps are, and what it would realistically take to close them. No inflated promises, no vanity metrics.
I document everything — experiments, failures, lessons learned — in the SEO Lab, because honest practitioners share what didn’t work alongside what did.
— How I Can Help
Services
Technical SEO
Core web vitals, crawlability, site architecture, and indexation — the foundation that makes everything else work.
On-Page SEO
Title tags, header hierarchy, content structure, and internal linking aligned to search intent.
Content SEO
Topic clusters, content gap analysis, and editorial strategy that builds topical authority over time.
Keyword Research
Demand mapping, intent classification, and opportunity scoring to prioritize what actually moves revenue.
SEO Audits
Structured diagnostic review of technical health, content quality, and competitive positioning.
SEO Strategy
Six- to twelve-month roadmaps with realistic timelines, resourcing requirements, and measurable milestones.
Local SEO
Google Business Profile, local citations, and geo-targeted content for businesses serving specific markets.
SEO Consulting
Embedded advisory for in-house teams — training, process review, and strategic direction on demand.
—Results
SEO Work. Real Problems. Measurable Results.
E-commerce / Retail
120% Organic Traffic Growth in 9 Months
Problem
Thin category pages, no internal link structure, blocked crawl paths.
Strategy
Site architecture redesign, category page content build-out, canonical cleanup.
+120%
Organic Sessions
SaaS / B2B
From 800 to 12,000 Monthly Organic Visitors
Problem
Zero topical authority, blog with no cluster structure, low domain relevance.
Strategy
Topic cluster mapping, 40 targeted articles, programmatic internal linking.
×15O
rganic Traffic
Professional Services
Local Pack Rankings for 35 High-Intent Keywords
Problem
Inconsistent NAP citations, no Google Business optimization, sparse local content.
Strategy
Citation audit and correction, GBP overhaul, geo-targeted service pages.
Local Keywords Ranked
— Research
SEO Lab
Experiments, observations, tests, and lessons from working with real websites.
Aug 2024
Internal Linking
What happens when you add 200 internal links to a crawled-but-unindexed page cluster
Key Takeaway
Indexation rate jumped from 34% to 81% over six weeks — but only after fixing the anchor text diversity problem.
SERP Behavior
Title tag rewrite test: 40 pages, 4 treatments, 8 weeks
Key Takeaway
Emotional curiosity hooks outperformed keyword-stuffed titles by 23% CTR on transactional queries, not informational ones.
Indexing
Crawl budget and pagination: why Google stopped indexing page 3+
Key Takeaway
Removing rel=canonical self-referencing on paginated URLs fixed the crawl depth problem — indexation recovered in 11 days.
Content SEO
Topic cluster experiment: does page count correlate with ranking velocity?
Key Takeaway
10 tightly-connected cluster pages outranked a single 6,000-word pillar in 5 of 8 target queries.
— How It Works
The Process
1
Audit
Comprehensive technical, on-page, and competitive review to map the current state.
2
Strategy
Prioritized roadmap tied to business goals, not vanity metrics or generic best practices.
3
Implementation
Hands-on execution or embedded advisory support for your in-house team.
4
Measure & Iterate
Regular reporting, honest attribution, and continuous refinement as data accumulates.
— Knowledge
Ideas, Experiments & SEO Insights
Practical SEO knowledge from 5+ years of working with websites, search, content, and organic growth.
On-Page SEO
Sep 2024
On-Page SEO: The Complete Guide to Rankings, AEO & GEO
Everything you need to know about structuring, optimizing, and signaling your content for modern search engines.
Beginner Guide
Aug 2024
SEO for Beginners: The Complete Guide
A practical, jargon-light walkthrough of how search engines work and where to start if you’re new to SEO.
YouTube
Jul 2024
YouTube Algorithm: Secret Changes Killing Your Views
What changed in YouTube’s distribution model and why creators who relied on old tactics saw sudden drops.
Tools
Jun 2024
Best SEO Tools for Content Creators (Free & Paid)
A curated list of tools that actually improve research, analysis, and publishing — not just track vanity metrics.
— Knowledge —
Have an SEO Problem? Let’s Talk.
Tell me what’s happening with your website, and let’s see whether I can help.
— Contact
Let’s Talk About Your SEO
No hard sell. Tell me what’s happening with your site and I’ll give you an honest read on whether it’s something I can help with.
YouTube